How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different

About this episode

Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in retail history as CEO of JCPenney. In this episode of Brainfluence, Roger Dooley talks with Ron about his new book, Shop Different: How Retail Revealed Apple's Genius (co-written with Zander Nethercutt), and the lessons behind each chapter of that career. Ron explains why good design costs no more than bad design, what architect Michael Graves taught him about creating instead of copying, and how half an hour with…