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Brainfluence

by Roger Dooley

Brainfluence

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics,…

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Who’s been on

Latest episodes

  1. How Ron Johnson Built the Apple Store with Steve Jobs | Shop DifferentOct 5, 2026 · 36m
  2. Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral ScienceAug 24, 2026 · 16m
  3. The Persuasion Engine: AI-Powered Neuromarketing and Behavioral ScienceMay 26, 2026 · 19m