
Matilda Djerf On Building Her Fashion Empire, Creating A Cult Following & The Power Of Personal Style
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About this episode
#1,018: Join us as we sit down with Matilda Djerf – co-founder and Chief Creative Officer of Djerf Avenue, a globally recognized fashion, beauty and lifestyle brand rooted in her signature Scandinavian style. Since launching Djerf Avenue in 2019, Matilda has built the company from the ground up into a multimillion-dollar global brand, translating her personal style and creative vision into an international business with a devoted community. In this episode, Matilda shares how her passion for fashion and creativity started at a young age, how she built an audience by sharing her life in Sweden, and what she learned about turning a personal aesthetic into a successful global brand. She opens…