Twenty-Five Years Trying to Quit Drinking

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Judd never considered that he would quit drinking before turning forty. After all, for twenty-five years he would pick the idea up and put it down as regularly as if it were his morning coffee. But one day he picked up a receipt for a book he'd bought two years earlier yet never read. Suddenly the countdown was on, and he was no longer willing to keep the idea of quitting drinking before forty on the shelf. It was now time to change. Judd and Coach Cole discuss: How buying The Alcohol Experiment in January 2020 and not reading it for months planted the seed that eventually took hold Why turning quitting into a 30-day, then 90-day, then six-month goal made an impossible habit feel achievable…