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Behind The Story Show

Behind The Story Show

What to Do After You Sell Your Business: Rebuilding Identity After an Exit

Oct 24, 2026 · 55m

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About this episode

Why do so many founders feel lost after selling their business? Adam Roach exited three real estate brokerage franchises in 2019, hit the number he’d set for himself, and then faced what he calls the hangover: a loss of identity no exit plan had prepared him for. Adam, founder of I Love Coaching Co., shares how he rebuilt, from an exercise that connected a wound, a lie and a vow to a question from John Maxwell and a stranger holding old cassette tapes at his father’s funeral. Questions this c...