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Behind The Story Show

Behind The Story Show

Why Creative Businesses Stay Busy but Not Profitable

Apr 23, 2026 · 32m

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On this episode

About this episode

In this episode of Behind the Story, Jelani Gonzalez sits down with Michelle Williams, founder of Scarlet Thread Consulting and host of Profit is a Choice, for a powerful conversation about what creative entrepreneurs often miss when building a business. Michelle works with interior designers, architects, builders, stagers, upholsterers, drapery workrooms, and other creative business owners to help them turn talent into profit. In this conversation, she explains why many creatives are busy, ...