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Aspire with Emma Grede

Aspire with Emma Grede

How to Turn Rejection into Your Biggest Advantage (Laney Crowell)

Feb 17, 2026 · 1h 12m

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On this episode

About this episode

Today on Aspire, Emma sits down with Laney Crowell, founder and CEO of Saie – a brand that consistently has seven products ranked in the top ten at Sephora. Emma and Laney talk about what it really took to build Saie from scratch: the mindset shifts, the operational discipline, the hiring decisions, and the resilience required to scale without a traditional founder background. In this episode, Laney shares: Why rejection isn’t personal and how to use it as fuel What raising capital as a woman actually requires The importance of reference checks and hiring intentionally Why refining consistently beats rushing growth The importance of building a community alongside the brand The rewards and…