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Founder's Story

Founder's Story

Anastasia Soare Built a $3 Billion Empire. Started With No English. No Money. | Ep. 404

Jun 2, 2026 · 42m

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On this episode

About this episode

Daniel Robbins sits down with beauty pioneer Anastasia Soare, founder of Anastasia Beverly Hills, to unpack how an immigrant with no English, no credit, and no safety net built a category defining global brand. Anastasia shares the brutal early years in Los Angeles, crying daily from culture shock, and the mindset Romania’s communist era taught her: do not complain, solve. She reveals the moment Oprah made her technique mainstream, how private equity changed the game, and why she personally put $225M back into the company to keep control and protect her legacy.