371 - DEI Days: The Rise

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The meteoric rise of a Motorsports empire. Dirty Mo Media and The Dale Jr. Download present a special look behind the curtain of Dale Earnhardt Inc, as told by drivers and key members of the team. This episode focuses on the growth of Dale Earnhardt's racing team from a part-time effort in the NASCAR Xfinity Series to a winning three-car team in NASCAR's elite Cup Series. Drivers Ron Hornaday Jr., Steve Park and Michael Waltrip share their experiences in getting to know the Intimidator and how he pulled them under his wing and into DEI. One of the key members of Earnhardt's team, was Ty Norris. Norris wore several hats at DEI, but we learn his most important was being one of Dale…