Referrals Are A Trap: How To Build A Predictable Client Pipeline With James Donovan

On this episode

About this episode

What if the biggest thing holding back your tax or accounting practice is the way you’ve always gotten new clients? In this episode of the Tax Rep Network Podcast, Eric Green sits down with James Donovan, founder of Accounting Leads Now, to challenge one of the profession’s most deeply ingrained assumptions: that referrals are the best way to grow. James explains how tax and accounting professionals can create a predictable pipeline of high-intent prospects by getting in front of people at the exact moment they are searching for help. They break down Google Local Services Ads, why they can outperform traditional pay-per-click advertising, what a qualified lead can actually cost, and why…