Ep. 607 - Optomi Professional Services COO Nick Murphy - Our People Are Our Inventory

About this episode

What happens when a company builds its growth strategy around reviving forgotten small towns instead of chasing the next big metro? In this episode our co-host, Lindsay Smith, sits down with Nick Murphy, COO of Optomi Professional Services, a 100% US based technology firm operating through two brands: Optomi, which delivers high-end IT staffing, and Provalus, which brings IT and business process consulting to centers of excellence in rural America. He built his career across investment banking, a decade at The Home Depot, and a senior finance role at Ibotta before joining Optomi in 2023 and being appointed COO in December 2025. Together they get into the exact criteria Provalus uses before…