97. How to Scale, Adapt, and Win in a Broken Market | Rio Caraeff

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Building and scaling a venture at the intersection of culture and technology requires deep industry insight, structural thinking, and relentless adaptability. In this episode of All About Business , James sits down with Rio Caraeff, Co-President of Musixmatch and former CEO of Vevo. Together they unpack a 30-year career spent shaping how music is distributed, monetized, and consumed globally. Rio shares candid stories from his early life, including how Dolly Parton taught him to read and how his father captured the legendary photo of Jimi Hendrix setting his guitar on fire, before detailing his pioneering moves in digital downloads with Steve Jobs and launching Vevo. The conversation delves…