
How Medieval Monks Used the 7 Deadly Sins to Map Human Behavior…and LinkedIn Weaponized them Against Us
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When medieval historian Peter Jones found himself spiraling into depression while teaching at a frigid Siberian university with icicles sprouting from his eyelashes, he asked himself what a medieval sufferer would do—and discovered something shocking: the Middle Ages, for all its reputation as a dark and superstitious time, was actually the golden age of self-help. A medieval merchant consulting a priest about melancholia would receive diagnosis, confession, and penance based on the Seven Deadly Sins, a psychological framework that mapped the seven basic patterns of human thought long before modern psychiatry existed. What we dismiss today as a catalog of Thou Shall Nots was actually…