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by Mark Stiving, Ph.D.
Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing…
Coming soon to iPhone. Already have it? “Open in Starcast” takes you straight there.
Who’s been on
Latest episodes
- Buyer Insight: Buyer-First: The Antidote to Product Myopia
- Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst
- Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?