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Becoming Preferred

by Michael Vickers

Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in…

Coming soon to iPhone. Already have it? “Open in Starcast” takes you straight there.

Who’s been on

Latest episodes

  1. Kevin Davis — Live a Maxed-Out Life: Resilience, Relationships, and Real GrowthOct 19, 2026 · 45m
  2. John Ulsh — Finding The Upside of Down: How to Pivot When Your Playbook is DestroyedOct 12, 2026 · 51m
  3. Returning Guest, Michelle Gladieux — Communicate with Courage: Evolving LeadershipOct 5, 2026 · 46m