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The Game with Alex Hormozi

The Game with Alex Hormozi

How to Price a Service Business So It Actually Makes Money | Ep 1002

Sep 25, 2026 · 29m

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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions. More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas…