Why Enterprise AI Adoption Is Failing: AI Sprawl, Low Trust, and the ROI Problem

About this episode

I talk with Ofir Bloch, SVP of Corporate Marketing at WalkMe, about why enterprise AI adoption is harder than buying tools and handing out licenses. We get into WalkMe's State of Digital Adoption research, the gap between executive confidence and employee trust, AI sprawl, shadow AI, Gen Z's overconfidence with AI, and why real ROI comes from changing workflows instead of just tracking usage.