EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way

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About this episode

Since 2017, Bill Shufelt (CEO, Athletic Brewing) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike the typical tech-focused chats, this one centers around a product many have fallen in love with. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. (00:00) Introduction to Athletic Brewing (00:52) The Early Days and Breakthrough Moments (01:15) Celebrity Partnerships and Brand Building (03:16) The Philosophy of Brand and Movement (07:33) The Non-Alcoholic Beer Market (10:46) The Entrepreneurial Journey and Personal…