
EP 111: How Josh Reeves (CEO, Gusto) Built a $10B Company Serving Small Businesses
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On this episode
About this episode
Josh Reeves has built Gusto into a nearly $10B company with over $500M in ARR, serving small businesses. In our conversation, Josh delves into Gusto’s 13-year journey, sharing insights on how they achieved product-market fit by initially targeting a very narrow niche. He also highlights the tactics they’ve used to build an intentional culture of humility and helpfulness, along with lessons he’s learned in hiring executives. We also explore the future of Gusto and the opportunities that lie ahead for the business. (00:00) Intro (00:36) Early Days and Product Market Fit (01:02) Building a Scalable Business (01:41) Gusto's Core Offerings and Customer Focus (02:51) Challenges and Strategies in…