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Technically Creative by KoobrikLabs
The Fight Over the Future of Commercial Production | Steve Davies (APA) and Matt Miller (AICP)
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About this episode
What happens when the agency advising a client on who should produce its advertising also has a financial interest in producing the work itself? Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies. In this special episode of Technically Creative, Orlando Wood sits down with Steve Davies, CEO of the UK’s Advertising Producers Association (APA), and Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), to discuss the growing fight over WPP, in-house agency production, independent production companies, competitive bidding, and the future of commercial production. The conversation follows a WPP memo encouraging…