Fruit of the Loom: Horn of Lies

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The brand Fruit of the Loom is almost ubiquitous in the world of underwear and casual wear. You have likely seen its logo, if not on your own body, on store racks or at least in ads. Now, in your mind's eye, picture it. What do you see? For years, countless people have been taking to the internet to share their memory of the Fruit of the Loom logo. A lot of them have the same memory – a basket, rather, a cornucopia of fruit. But they're all wrong. At least, Fruit of the Loom claims that is has never had a cornucopia in its logo and there is little concrete evidence to suggest that the brand is lying. So what could be behind this collective misremembering? This week on Endless Thread, Ben…