335. Your Rich BFF Vivian Tu: $1M Bet,  $8.2M Creator Empire & The Truth About Money in 2026

About this episode

Vivian Tu, aka Your Rich BFF, is back on Trading Secrets nearly three years after her first appearance—and a lot has changed. With over 10 million followers and $8.2M in annual earnings, Vivian breaks down exactly where the money comes from, including brand deals, speaking, books, and podcasting, plus the team and expenses behind that massive top-line number. She reveals why she invested over $1M of her own money into building Ask Dolly, her new financial wellness app, and why she chose to self-fund instead of raising outside capital. Vivian also shares how she’s grown her audience without spending a dollar on paid ads, why she still posts every day, and how the creator economy is evolving…