Mike Cessario: CEO Of Liquid Death Gives Marketing Masterclass

On this episode

About this episode

Mike Cessario is the founder and CEO of Liquid Death, the beverage company he built by combining canned water with an aggressive, irreverent marketing style inspired by punk, metal, and comedy. Under his leadership, Liquid Death grew from a niche water brand into a major beverage company known for its distinctive branding, viral advertising, celebrity collaborations, and anti-plastic mission. Check out his products in stores everywhere or go to the website, www.liquiddeath.com IN THE NEWS: President Trump responds to Barack Obama’s claim that governments would be better off if women were put in charge for two years. A Laguna Beach “Karen” interrupts a California couple’s romantic…