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Episode 1314: The Six Words That Build a Brand with Bill Schley
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The right six words can do more for your brand than 60,000 forgettable words. In this episode of Sharkpreneur , Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition. Key Takeaways: → An…