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SharkPreneur

SharkPreneur

Bonus Episode: The Dugout Mugs Jourmey: Turning a Baseball Bat inot a Multi-Million Dollar Brand with Kris Dehnert

Apr 29, 2026 · 16m

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About this episode

What happens when a simple, innovative idea becomes a $55 million business? In this episode of Sharkpreneur , Kevin Harrington and Seth Greene speak with Kris Dehnert, the founder of Dugout Mugs, who shares the incredible story of turning a baseball bat into one of the coolest and most successful drinking mugs in the world. From scaling the business by triple digits to leveraging unique customer acquisition strategies, Kris walks us through his journey of success, challenges, and growth. He also reveals how he diversified the product line and the lessons learned along the way, building a brand that is now a household name in the sports industry. Key Takeaways: → The importance of focusing…