SYSK Choice: Why Things Catch On & The Art and Science of Logic

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If you have ever cooked pasta you’ve likely considered using HOT tap water instead of cold to speed up the process. After all, hot tap water takes less time to boil. But is it really a good idea to cook with hot tap water? We begin this episode with a discussion on why it is such a bad idea. https://www.nytimes.com/2008/01/29/health/29real.html Whether or not something catches on and becomes popular may seem as if it’s luck or chance. But it isn’t really luck at all. If you’ve ever wondered why some restaurants succeed while others fail or why some books, TV shows or movies do great but others go nowhere, you will want to listen to this segment. Jonah Berger, is a professor at the Wharton…