What Really Influences What You Purchase & The Benefits of Being Bold

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When you use a public restroom, is it better to use a paper towel or an air dryer to dry your hands? In terms of getting your hands really clean, there is really one clear choice. This episode begins with answer. http://lifehacker.com/5967976/ Everything you buy is the result of a decision you make. From breakfast cereal to a new car, you decide what to purchase. And there are a lot of things going on that influence that decision. Some of those things will surprise you. Listen to my guest, Phil Barden, who is a marketing expert and author of the book Decoded: The Science Behind Why We Buy (https://amzn.to/3v7If6P) He joins me to discuss the purchasing process we all go through to figure out…