Office Hours: Mastering Strategic Selling To Bypass Procurement Roadblocks

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In B2B sales, hitting a wall with leadership turnover, rigid procurement negotiations, or declining email response rates can derail even the most promising deals, and navigating these complex hurdles requires a shift from transactional tactics to a robust strategy of strategic selling. In this episode, co-hosts Dave Hanley and Mark Cox of In The Funnel dive into the mailbag to answer real-world questions from high-performing sellers, exploring how to manage account transitions when key decision-makers move on while sharing insights on leveraging tools like a key account plan to check in on client value. They also break down how to loop procurement into the deal-making process early on to…