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Framemaking Sale: Improving The Buying Experience With Brent Adamson
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The real problem in sales is not in the buyer's trust in a supplier, but their confidence in themselves to make a sound purchasing decision. With the usual buying journey extremely messy and complicated, world-renowned B2B sales researcher Brent Adamson offers a solution: the Framemaking Sale. He joins Mark Cox and guest co-host Mike Sparling to discuss how to make a drastic shift in sales focus, moving beyond the traditional sensemaking practices and into the framemaking one with a human-centric approach. Brent highlights the major problems of the conventional B2B model, breaking down what it takes to address decision complexity, information overload, objective misalignment, and outcome…