
Office Hours: To discount or not to discount?
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About this episode
In the age of AI, how do you future-proof your sales career? In this episode, Mark Cox and The Delusional Founder author Dave Hanley tackle the pressing questions currently hitting our digital mailbag. We break down how to stop viewing AI as a replacement and start using it as your ultimate sales assistant. We also dive into actionable strategies for two of the toughest hurdles in sales: Ending the Discounting Habit: Why your team reaches for price cuts—and how to build true negotiation leverage through better discovery. Hiring World-Class Talent: Why attributes like humility and drive often outperform experience, and how to conduct reference checks that actually reveal the truth. Whether…