
FORDIFY LIVE: The Business Growth Show with Ford Saeks
S1Ep302 Relationship Selling in an AI-Driven World with Mark Hunter
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Relationship selling is becoming more valuable as technology makes sales communication easier to automate. AI can generate emails, research prospects, create content, and help sales teams operate faster than ever. But greater efficiency also creates more noise, and buyers have more tools to evaluate the people and companies trying to earn their business. That puts trust at a premium. Mark Hunter, known as "The Sales Hunter," has built his career around sales, prospecting, profitability, and trusted customer relationships. As a keynote speaker, author, and podcast host, his philosophy is rooted in a straightforward idea: sales should create value for the customer, and strong relationships…