Starcast Join the waitlist
Highside/Lowside - A Motorcycle Podcast

Highside/Lowside - A Motorcycle Podcast

S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

Dec 12, 2025 · 1h 48m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company. Check out more from RevZilla: Common Tread : News, opinions, and written reviews RevZillaTV : Bike reviews, How-To's, and product videos