The Executive's Guide to Shaping Your Brand and Reputation

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About this episode

Strong execution might earn results, but it doesn't automatically build influence. In this episode of ThinkCast, Gartner Vice President Analyst Rob O'Donohue explains why CIOs can no longer afford to leave their leadership brand to chance. From understanding the difference between brand and reputation to diagnosing when a reset is needed, Rob shares a practical "4D" Framework to help leaders intentionally shape how they're perceived and trusted across the organization. You'll learn: Why "doing a great job" is no longer enough to build executive influence The difference between brand and reputation, and why both matter The three events that signal it's time for a leadership brand reset How…