283: The Branding Mistake Keeping You Small (And How to Fix It) - Rory Vaden

About this episode

Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having more than about 100,000 followers himself, on his way to a third eight-figure business. His argument: in the age of AI, information is free and application is free, so the one thing left that you cannot fake is trust. In this conversation, Rory reveals: - Why personal branding is really the digitization of your reputation - The difference between reach and revenue, and why deep beats wide - Why you can fake followers, but you can't fake trust - Fractal math: how to quadruple revenue without a single new customer or a single…