Episode 502 - Beyond Belief with Nir Eyal

About this episode

'I don't write what I know, I write what I want to know.' You know Nir Eyal. He's an authority on behaviour change and human potential, a respected academic and the bestselling author of Hooked and Indistractable . His latest book is called Beyond Belief: The science-backed way to stop limiting yourself and achieve breakthrough results . But did you know that he's not writing for you, dear reader - he's writing for himself, to satisfy his curiosity about a topic that's caught his attention? Or that when he sits down to write, it immediately triggers an anxiety response: 'Why is this so difficult? It's boring. What if nobody likes my book? What if I don't make my deadline? What am I even…