How Nike Built the Stories Behind Kobe and LeBron (And What Every Brand Can Learn From It)

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Most people who stall out in their careers never find out why. They did the work and hit the numbers, then watched someone else get the room, the budget, and the title. The rules that decided it were never written down, and nobody was going to hand them over. Arturo Nunez is the former VP of Marketing for Nike Basketball, where he shaped the public stories of Kobe Bryant and LeBron James. He ran Latin America for the NBA, spent four and a half years at Apple, and served as CMO of the largest digital bank in the world. He grew up in 1970s Harlem with no one in his family who had ever worked inside a corporation. His new book is the manual he wishes he'd been handed on day one. Kayvon and…