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The Vault Unlocked

The Vault Unlocked

Why Agency Owners Get Stuck Between $1M and $10M (And Never Get Out)

Sep 9, 2026 · 39m

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Most agency owners hit seven figures and assume the hard part is behind them, but it isn't. Somewhere between one million and ten million dollars in revenue, growth stalls, hours multiply, and the business that was supposed to set you free starts running you into the ground instead. Nick Avaria has bought and sold seven agencies and watched this exact pattern repeat without exception. If your revenue has plateaued and you can't explain why, this conversation names the reason. Nick Avaria is the founder of Agency Acquisitions, where he works exclusively with agency owners caught in this stretch. In this conversation with Kayvon Kay, he maps out what he calls the swamp: the zone between one…