#611: Electrolyte Mythology: Wellness Marketing vs. Evidence - Zoë Rom & Kylee Van Horn

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Electrolytes have become one of the most heavily marketed areas of modern sports nutrition and wellness. What was once a relatively specific tool for certain endurance athletes has increasingly been reframed as an everyday requirement for hydration, energy, focus, productivity, and general health optimisation. But how much of this messaging is grounded in physiology, and how much is an example of industry taking a real mechanism and extending it far beyond the evidence? In this episode, we examine why many common use cases are unlikely to require an electrolyte product. Along the way, we explore how wellness marketing, biohacking culture, diet communities, and social media narratives can…