E134 | Sell Buy Marketing and Taking Back Control: Part 1 with Doug Ferguson

About this episode

Episode Summary This week I'm Doug Ferguson, Mr. Cattlemaster, to the podcast! He is one of the most unique thinkers in the cattle industry and this conversation did not disappoint. Doug teaches sell-buy marketing, a strategy that flips the traditional buy-sell approach. Instead of buying cattle and hoping the market cooperates on the back end, you capture your profit on the buy and that one shift changes everything about how you operate, how you make decisions and how you handle the emotional rollercoaster of the cattle market. In part one of this two-part episode, we talk about how Doug got started, including the $7,000 he spent on 18 calves nobody wanted and how sell-buy marketing has…