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Coffee N° 5 with Lara Schmoisman
The Death of Generic Marketing: Fernando Acosta on AI, Sensory Marketing & Global Scale
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Send us Fan Mail In this episode of Coffee N°5, Lara Schmoisman chats with Fernando Acosta. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Fernando shares his journey from Buenos Aires to leading global brands, unpacking what it really takes to build brand equity on an international scale. From the story of Rexona's global brand harmonization to balancing local market adaptation, this conversation uncovers how sensory marketing, AI, and empathetic le...