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The Million-Dollar Spreadsheet: Revenue Hiding in Plain Sight
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What if your next million dollars in revenue starts with the people who already know your name? In this solo episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap walks through a simple exercise for uncovering overlooked opportunities among current and former customers, past prospects, and your personal and professional network. All it takes is three spreadsheet tabs, two uninterrupted hours, and one strong cup of coffee. Joe explores why businesses often chase new leads while existing relati...