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Talking Rubbish - The Recycling Podcast
116. When packaging promotions go horribly wrong
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What happens when packaging promotions go horribly wrong? This week, James and Robbie explore some of the most spectacular marketing disasters in history. From Coca-Cola’s spring-loaded MagiCans and BrewDog’s not-so-solid gold cans to the Pepsi fighter jet that ended up in court, a bottle cap competition with devastating consequences, and the extraordinary fraud behind McDonald’s Monopoly. It turns out that once a promotion is out in the world, things can go very wrong, and putting them right...