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Beyond the Wellness Hype with Durana Elmi of Cymbiotika
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Send us Fan Mail Durana Elmi, cofounder of Cymbiotika, joins Skin Anarchy to talk about building a transparency first supplement brand: the loss that inspired it, why absorption matters more than dose, how the pouch format drives consistency, and the gaps in women's health. What inspired Durana Elmi to start Cymbiotika? Loss. After she and her husband lost family members they could not help despite having resources, they set out to change how health is accessed. "The inspiration came from los...