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Embracing Marketing Mistakes

Embracing Marketing Mistakes

I Spent 30 Years Building Everyone Else's Brand

Oct 1, 2026 · 4m

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About this episode

We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and learned how to tell and sell a story. But after 30 years, he realised his biggest mistake: confusing adaptability with focus. In this episode, Mark shares why chasing every opportunity can leave you feeling lost, what happens when you spend decades building ever...