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The Design Of Business | The Business of Design
DB|BD at Aspen: Eric Ries Would Like to Apologize
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About this episode
In 2011 Eric Ries published a book called The Lean Startup. It sold over one million copies and became something of a Bible for the Silicon Valley set. And Eric himself became something of a prophet. The Lean Startup gave a generation of founders a methodology to build quickly, scale quickly, and build value quickly. Eric encouraged his readers to build businesses to change the world. He forgot to say for the better. And many readers took his omission seriously. The companies The Lean Startup...