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3 Takeaways™

3 Takeaways™

Your Brain, For Sale: The Hidden Ways AI Can Manipulate You with Cass Sunstein (#273)

Oct 28, 2025 · 24m

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AI doesn’t just predict our behavior — it can shape it. Cass Sunstein, Harvard professor and co-author of Nudge, reveals how artificial intelligence uses classic tools of manipulation — from scarcity and social proof to fear and pleasure — to steer what we buy, believe, and even feel. Its influence is so seamless, we may not even notice it. The battle for the future isn’t for our data — it’s for our minds. In a world this personalized, how do we keep control of our own minds?