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HIBT Lab! Slutty Vegan: Pinky Cole
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It’s hard to miss a Slutty Vegan when you’re driving past one. No, we’re not talking about a person… We’re talking about a fast-casual burger chain — and a vegan one at that! Since launching Slutty Vegan in 2017, Pinky has seen her plant-based brand through several iterations: a ghost kitchen, then a food truck, then eventually several brick and mortar locations that continue to pop up across the east coast. And with a valuation of $100 million and expansion into other sectors, Pinky is only getting started... This week on How I Built This Lab, Pinky talks with Guy about her journey as a TV producer-turned-restaurateur, and how Slutty Vegan is a prime example of Seth Godin’s Purple Cow…