How Matilda Djerf Built a $35M+ Brand in Her 20s

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About this episode

On today’s episode, I’m joined by Matilda Djerf to talk about how she built a $35M+ fashion brand in her 20s by staying authentic online and creating a customer experience people genuinely connect with. Matilda shares how she built such a loyal audience by simply showing up as herself, and why authenticity has helped her stay relevant through every shift in social media. We also dive into the early days of Djerf Avenue, the decision to never retouch photos, building a brand centered around inclusivity and real representation, and how involving customers directly in campaigns helped create such a strong community. Matilda also opens up about transitioning from influencer to founder,…