The New SPF Filter Is Here! Plus: Decoding Mineral Sunscreen Labels & The Truth About Ultra Violette’s “Sunscreen Gate” with Co-Founder Ava Matthews

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The first FDA-approved UV filter in 20+ years is finally here! This week we're breaking down everything you need to know about bemotrizinol (a.k.a. BEMT), the buzzy sunscreen filter that’s hitting vanities this month, with Ava Matthews, co-founder of Ultra Violette. The cult Aussie brand’s Supreme Screen SPF 50 sells somewhere in the world every 30 seconds, but last year, they had to pull one product from the market after Choice testing showed that the SPF protection did not measure up to the amount on the label. Listen in as Ava takes us behind the scenes behind this shocking and costly event, and the steps they've taken to regain customer trust.In this episode you'll discover:What BEMT…