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Business Wars

Business Wars

Beyond Meat vs Impossible Burger | We've Got Beef | 5

Jan 8, 2026 · 44m

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About this episode

This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains where the companies lost their way, and whether they can survive another year. Later, journalist Clint Rainey walks us through his investigation for Fast Company where Beyond and Impossible claimed they were victims of a social media disinformation campaign funded by “Big Beef.” So were the rumors true? Clint breaks it down. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at…